Dime, got its name through its participation in a crew contest in Montreal. The Dime name stems specifically from the Lou Reed ‘Dime store Mystery’ song. They started their journey as people who whilst skating together, made their own videos. The foundation of their existence is based on the notion that while they are not an exclusive clothing or skate store, they combine the two for fun. Having a flare of the unknown, Dime while aspiring to “no definition, no limits”, like to go with the flow and see what they can create through this. Through these humble beginnings the brand has gone from being a loose collective of skaters to an internationally sought after street wear staple brand.