Fucking Awesome

Founded in the 2000s by Jason Dill, a skateboarder from California, and friend Mike Piscitelli, Fucking Awesome is globally known and recognised skate and clothing company. The uniqueness of Fucking Awesome is all that all elements of its products start and stop with Dill. While very much the leader of an unorthodox lifestyle, which strays as far away from the norm as possible, Dill’s unwillingness to conform to the norm creates the unique style that it entails. Every piece and graphic as well as every board design is created by and through his vision. This vision of Dill’s is such that his brand is now stocked at top tier shops and recognised by everyone, not just those in the skating realm. Dill’s whit, eye for detail and sense of style enable him to use a technique unknown to most in the form of hologram overlays, wood embossing and glossy paint “dips”.