KUON is designed by Shinichiro Ishibashi. KUON means “eternity,” “remote past" or "future,” and also “permanence”.  While appreciating the history and culture of vintage clothes and textiles, KUON always seeks for permanence, simplicity, and authenticity — to not be bound by traditional views.  KUON seeks to challenge customary notions about vintage clothes and to revitalize them with new value. "New things become old, but beautiful things remain beautiful."