Snow Peak

In 1958, Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. After returning to his hometown after World War II, Yukio found solace in climbing Mt. Tanigawa, known for its treacherous and rugged terrain. He repeatedly challenged himself on its mountainside and was rejuvenated by the pure experience under the open sky. Few companies thrive for more than 60 years, and even fewer are led by three generations of the same family. Snow Peak’s rich family heritage keeps it connected to it's origins and inspires innovation. Through more than six decades, we’ve remained centered on the healing power of nature and the rejuvenation it offers. With this belief and our customers’ happiness as our North Star, the future is bright.